$28,000 worth of product sold.
Our strategy has worked and we were soon able to see remarkable results. The initial giveaway itself generated over 2,000 new leads for the client with an average cost below $1 for each.
The email campaign that followed then allowed us to sell over $28,000 worth of product. This has been done during a seven day long launch with a return on ad spend of 3.14.
In total, we have generated 223 purchases for the client. With that, the client also gained a great deal of new customers that are going to come back and buy more products in the future.