A simple and powerful marketing plan
The first step was honing in on the exact language that would draw doctors in and resonate with them. For this, we studied the ins and outs of the primary care field and crafted a "power offer" that was irresistible to doctors.
From there, we designed a sales funnel that led to an appointment booking call.
Finally, we launched targeted traffic testing thousands of ad variations across hundreds of audiences.
A 50% increase in total company revenue and valuable new referral partner sources
Not only did the new sales funnel and marketing campaign increase registrations by 50%, it also created a network of referral partners that create a sustainable long term revenue stream for the client.
We were able to close $9,000,000 in contacts in just the first 6 months of working together!
The biggest struggle was crafting the copywriting and sales letter, but it ended up being the single biggest lever we could pull to get doctors to commit to a call. The sales funnel drove to a calendar, where we closed the leads on the phone.